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Benny
Benny
rootedlending.com

Locations

United States · Madison, WI, USA · Marquette, Madison, WI, USA

industry

Finance

Size

1 - 10 employees

Stage

Pre Seed

founded in

2021

Benny is redefining the employee benefits space by creating a new category, benefit-backed lending, which allows us to get employees the cash they need to participate in their wealth-building benefits, helping them earn the $85B going unclaimed each year. Starting with Employee Stock Purchase Plans (ESPPs), we have funded more than $450K for employees across 20 different companies (e.g. Microsoft, Intel, Salesforce) helping them unlock $100K of additional earnings. Benny has validated product market fit and is preparing to drive acquisition and further product development in its seed round.

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