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Head of Growth

Jawa

Jawa

Sales & Business Development
Boulder, CO, USA · Colorado, USA
Posted on Tuesday, May 7, 2024

TL;DR: We’re seeking a proactive and results-driven Head of Growth to lead our company's growth strategy and drive revenue through customer acquisition, retention marketing and brand awareness.

About Jawa:

🎮 Jawa.gg is where gamers unite to take their gear to the next level!

With gamers investing a staggering $40 billion annually in their gear, the need for a specialized platform has never been clearer. At Jawa, we're on a mission to revolutionize the gaming experience. Our goal is nothing short of building the ultimate gaming marketplace, and this role is pivotal to achieving that vision.

The Role:

  • Develop, own, and execute the plan to grow our marketplace buyers and sellers, and retain and engage our community across paid and organic channels
  • Become an expert in our funnel and constantly test new ways to improve it
  • Roll up your sleeves to actually build Facebook ads, create Google campaigns, run a Discord event, or post a TikTok. You may not be perfect, but you know enough that you can help get things going. And the right marketer for this role will have an innate love of creating some portion of a marketing campaign
  • Unlock and grow new channels through experimentation; develop frameworks for rapid experimentation that optimizes our growth channels and campaigns
  • Influencers are crucial to us. You will own the influencer strategy and relationships with our Head of Content.
  • Develop lifecycle marketing strategy including email campaigns using Klaviyo
  • Develop clear reporting for all core marketing spend and performance metrics to help us understand successes, learning, and trends (CAC, LTV, buyer and seller retention, conversion rate etc.)
  • Work closely with the product team to optimize landing pages, enrollment funnels, and the other on-site interactions that are part of customer acquisition
  • Source and manage relationships with outsourced agencies where applicable
  • Oversee all marketing collateral and content development, including managing our content calendar and all aspects of execution

Requirements

  • 3-7 years of experience across some combination of the following: strategy or analytical role at a consulting firm or growth/marketing roles, preferably in a marketplace or ecomm startup
  • You pride yourself on grit and relentlessness and commitment to delivering ROI
  • You're be deeply analytical, hold a strategic understanding of how businesses grow and where bottlenecks arise, and have good benchmark understanding of what works in marketing, so you can recognise opportunities
  • Deep understanding of the full-stack of customer acquisition opportunities, both functionally (how they work) and economically (what makes it work from a business perspective)
  • Preferably you have strong experience on campaign execution and marketing analytics across email marketing, conversion rate optimization, direct mail, paid media, sponsorships, and more
  • Excellent communication skills and ability to effectively work with remote teams
  • It’d be great if you were located near the team in Boulder, but we’re a fully remote company.

Big plus if you have a demonstrated interest in gaming and marketplaces.

What you get

You’ll work closely with a world-class team on high-impact work. You will get exposure in every aspect of the business, product, consumer technology and startup life. You’ll also get:

  • CO: $110k - $150k minimum salary range based on experience
  • Equity options: a stake in Jawa, with a standard 1-year cliff and 4-year vesting schedule
  • Medical and dental care: for you and your dependents
  • Unlimited PTO: We take disconnecting seriously.
  • $1,000 work from home stipend to help you get your home office set up
  • $50/month Steam credits: we’re gamers after all
  • Discord Nitro: more bling for your Discord account