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Marketing Manager - B2B SaaS



Marketing & Communications
Posted on Tuesday, October 10, 2023
Localize is looking for a Marketing Manager to join our growing, US-based remote team. Our company has product-market fit (700+ customers) and is now looking to scale our digital marketing and lead generation efforts. This opportunity is perfect for an entrepreneurial minded individual who has a proven track record of formulating and executing marketing demand generation strategies for B2B SaaS products. If you want to be on the front lines of a growing SaaS company, please apply!
As a founding member of the marketing function, you’ll take ownership and responsibility for developing and executing the company’s B2B marketing strategy. This includes creating and executing all digital marketing and lead generation activities, processes, analytics, agency management. This is a growth and leadership opportunity for an experienced marketer with a true passion for software technology products.
  • Collaborates with Product Management, Sales Leadership, Customer Success Management, and Executive Staff to Plan, develop, and execute digital and demand generation programs to generate leads from both new prospects and existing customers that meet buyer profiles. Accelerate the leads through the sales and marketing funnel, ultimately meeting quarterly and annual revenue growth goals.
  • Collaborate with senior leadership to build multichannel campaigns (inbound and outbound) that align messaging to the target audience and buyer journey, including:
  • Inbound:
    • Search engine optimization (SEO) — Deliver programs that improve organic search rankings and maximize investment in search engine optimization.
    • Search engine marketing (SEM) — Develop ad copy and landing pages to capture lead data from paid search engine marketing efforts.
    • Digital Advertising and Social Media — Develop and execute targeted campaigns via social advertising (such as LinkedIn, Facebook and Twitter), display and retargeting, and content syndication via third parties and programmatic advertising vendors.
  • Outbound:
    • Email — Clearly articulate business value to drive interest in our products and services. Employ email best practices and personalized content based on the needs of the target profiles.
    • Direct outreach — Work closely with Sales to develop interactions that drive buyers to act, including prospecting scripts, email templates and ongoing “sales plays” to support campaign activity.
  • Develop and manage content strategy targeting unique prospects and customer groups and contacts. Content strategy should include multiple form factors and assets including marketing sites, landing pages, videos, sales enablement, and other marketing materials. The strategy should also incorporate a clear definition of the company’s ICP and buyer personas to inform all marketing activities.
  • Manage quarterly and annual key performance indicators (KPIs) and budgets for demand generation programs to ensure spend is allocated to highest-performing marketing tactics.
    • Measure performance of the marketing mix and experiment to optimize across marketing channels.
    • Provide executive-level transparency to demand generation results in weekly, monthly and quarterly views.
    • Support leadership with presentations to support quarterly reviews of demand generation campaign results.
  • Recommend tools and marketing technology (martech) stack to achieve goals.
  • Excellent verbal and written communications skills including content development.
  • Solid analytical and problem-solving skills, including metrics-driven thinking.
  • Ability to prioritize tasks and adapt quickly to change.
    • Knowledge of Webflow a plus
    • Comfortable working both autonomously and collaboratively in a team setting.
    • General demand generation and martech skills, including:
    • Knowledge of and familiarity with CRM lead management tools
    • Familiarity with the leading digital and social marketing platforms (such as Google and LinkedIn)
    • Proficiency in advertising technology platforms (such as Google Ads and retargeting platforms)
      • Familiarity with marketing technology and tools, including personalization engines; firmographic, technographic and intent data platforms; and content marketing platforms
    • Comfortable using common spreadsheet applications (such as Excel), including pivot tables and charting
    • Experience with building and optimizing account-based marketing programs.
    • Familiarity with content syndication providers (such as Madison Logic and TechTarget)
  • Experience understanding buyer’s journey and marketing funnel stages
    • Ability to forecast the marketing funnel to ensure campaigns are measured and optimized across the buying cycle and align with sales targets
    • Understanding of the typical approaches, methods, challenges and output of attribution models and media mix modeling
    • Ability to present results
  • Experience: 4+years of business-to-business (B2B) marketing experience, with a minimum of 2 years in SaaS.
  • Track record: Ability to showcase results from prior roles and a portfolio that showcases your content writing style and expertise.
  • Education: B.A. or B.S. in marketing or business, M.B.A. a plus