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Marketing Manager

Spekit

Spekit

This job is no longer accepting applications

See open jobs at Spekit.
Marketing & Communications
Denver, CO, USA
Posted on Wednesday, February 28, 2024
Our Mission
Headquartered out of Denver, CO, we’re a small but mighty team on a mission to be the best and easiest way to learn at work.
We imagine a world where learning happens in the flow of work. Where employees maximize the minutes of their lives. Where knowledge is contextual, personalized and instantly accessible. Where learning at work is as easy and joyful as it is in our personal lives. This is the future we’re building at Spekit.
Our Product
Say goodbye to distracted zoom training sessions and lengthy LMS courses your teams will forget! Instead, Spekit takes all of your training & enablement - for applications, processes, sales playbooks, SOPs and more and embeds that training directly in your employees’ tools & workflows, right when and where they need them. Whether that’s a walkthrough to guide you through creating a quote in Salesforce or a competitor battle card to handle an objection in email, Spekit is your learning companion every step of the way. The world’s most innovative companies including Uber Freight, Outreach, Snowflake, Southwest Airlines and Udemy leverage Spekit to accelerate onboarding, drive tool adoption, increase productivity, remove the friction of change management and fuel the growth of their employees - from anywhere.
With $60M in VC funding from top venture firms including Craft Ventures, Bonfire Ventures, Renegade Partners and the Foundry Group, Spekit is the ride you’ll want to be on.
Your impact:
As the Marketing Manager at Spekit, you’ll be responsible for planning, executing, and assessing marketing strategies and campaigns to increase brand awareness, generate leads, and increase customer loyalty.
This role will help support demand generation programs, including paid ad campaigns, webinars, events, customer and community support, and social media.
You’ll work cross-functionally with internal stakeholders such as Product Marketing, Sales, Customer Success, and Marketing Operations to drive measurable results. This role will report directly to the Head of Demand Generation.

What you’ll do every day:

  • Work with the Head of Demand Generation, Angela Romero, to create marketing campaigns delivered to our target audiences that drive pipeline and support revenue goals
  • Execute digital campaigns across multiple channels, including email, social media, and the Spekit website
  • Partner closely with Business Development and Marketing Operations on lead handoff and follow-up, including making outreach recommendations, monitoring lead follow-up performance, and facilitating qualitative feedback sessions
  • Work with outside agencies to help coordinate campaign deliverables, manage publishing schedules, and optimization of paid search, paid social, and display campaigns
  • Help develop programs that drive customer love and build relationships with potential community members, becoming a “go-to” connector to the Spekit brand
  • Assists with creative swag development, fulfillment, and delivery via our direct mailing platform
  • Plan, coordinate, and run webinars to build awareness and generate qualified pipeline
  • Develop email copy to help nurture leads and assist with sales outreach
  • Help plan, support, and execute events to drive attendance and engagement
  • Monitor and report on campaign performance and gain a solid understanding of marketing metrics and what they mean

What you’ll need to be successful:

  • 2+ years proven working experience in marketing. Bonus points if that’s with a B2B SaaS company
  • Proficiency in marketing automation tools like HubSpot and CRM systems
  • Knowledge of website analytics, GA4, Webflow, social media automation tools, and social media platforms
  • Agile, passionate, focused, driven, creative, numbers-oriented, with a desire to drive change
  • Curiosity to learn and develop new skills, solutions, and a willingness to experiment
  • The marketing manager must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines
  • Excellent communication skills; ability to summarize, present, and prioritize
  • Outstanding customer focus for both internal and external stakeholders
  • Availability to travel to events/conferences up to 25%
Interview Process
1st round: (45 mins) Hiring Manager Interview with Angela Romero, Director of Demand Generation
2nd round: (45 mins) Interview with Elle Brayton, Director of Content & Communications
Final Round: (1 hour) Panel Interview with Seth McGuire, COO & President, and Melanie Fellay, CEO
We've got you covered!
- 100% paid employee Medical, Dental, Vision, and Basic & Optional Life Insurance. Benefits begin on your first day!
- Insurance coverage for the whole family, including HSA and FSA options
- Meaningful equity -- every employee is granted stock options when they walk in the door
- Flexible Paid Time Off (PTO) policy with mandatory minimum of 2 weeks of annual vacation time
- Hybrid work environment: Casual and open Denver, CO office with the ability to balance your time working from home
- 10 paid holidays days, 9 days sick leave, 3 mental health days, and a 1-week end-of-year company shutdown
- Paid parental leave
- L&D stipend that can be used for learning opportunities at your discretion
- The chance to help build from the ground up. The hires we’re making now are foundational to our growth as a company!
Things we value, culture-wise:
Grit & Growth. We run towards challenges. If something seems unsolvable, it unleashes our persistence, our creativity, and our ability to move through uncertainty to create a solution.
Simple yet Spektacular. We’re in the early stages of building something really great and that requires a lot of hands on deck and a focus on execution. In this journey, we uncover joy in simplicity, obsess over the experience, pivot quickly and always reach for excellence.
Tenacity. The endless pursuit of customer love! We believe in collaboration, transparency, integrity, trust, listening, doing what is right, and always going above and beyond for our team and customers.
Belonging. We strive to build a company culture inclusive of all voices, differences of opinions, and the permission to be our authentic selves. We accept and celebrate what makes us unique and connects us to one another.
Enjoy the Journey. Love what you do and who you do it with! We embrace joy and kindness and we bring our authentic selves to work each day. We seek to share our optimism and compassion with everyone around us.
About the Team
At Spekit, we strive to be the change we seek. And the change we seek is a wealth of diversity in technology and the workplace. As a company with two female founders, we know that diverse and inclusive cultures drive innovative results. We’ve committed as an organization to elevate underrepresented minorities in technology through awareness, partnerships and even hosting our own scholarships to do our part in changing the status quo. If this sounds like the right place for you, we'd love to chat!

This job is no longer accepting applications

See open jobs at Spekit.